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In a previous article, I showcased the Treasures of Disney's Hollywood Studios. There is an impressive array of artifacts and memorabilia at the Studios, but Epcot has an even more formal showcase of museum-worthy pieces. Remember that what we're referring to here are not just props and replicas—but very much real artifacts—treasures left from centuries ago. We'll look at five of those pavilions and their offerings: Mexico, Norway, China, Japan, and Morocco. You could spend hours carefully studying the works that are offered in these five countries. Let's take a look.

Mexico – Aztec Pyramid (La Vida Antigua: Life in Ancient Mexico)


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The iconic pyramid that marks the entrance to the Mexico pavilion is home to a gallery that is probably visited by more guests than all of the other galleries combined; but is still seen by as few. That's because everyone is rushing through it on their way to Plaza de los Amigos and Gran Fiesta Tour starring the Three Caballeros. All are worthy attractions, but don't miss this exhibit in passing.


The pyramid you enter to visit Mexico is a composite of Mesoamerican motifs dating back to the 3rd century, largely emphasizing the Aztec style. Photo by J. Jeff Kober.

As you enter, you read: "Uts talaha ane exte Mexico yancahan uuchich."

These words were originally from the El Rio del Tiempo: The River of Time attraction, and means, "Welcome to the Mexico of Ancient Times." That's the focus of this exhibit, entitled La Vida Antigua: Life in Ancient Mexico. The exhibit that opened in the summer of 2012 is fairly new, but at least there's an exhibit. For a time, the gallery was gutted and given to a retailing of Oaxacan wood carvings. The carvings are now largely sold in the Plaza de los Amigos. Beautiful as the carvings were, it was a loss of an amazing space, so it's very exciting to see this space being turned back over for more important purposes.


At the center is a replica of an Aztec calendar stone, discovered in 1790. The original stone is approximately 12 feet across and weighs approximately 24 tons. Photo by J. Jeff Kober.

The focus here is the lives of the people: How they raised crops, measured time, clothed themselves, built cities, and even played games—in a deadly style. Most of the displays are static, but some take you from one display to another through lighting and scrims.


A map of an ancient city as it was laid out. Photo by J. Jeff Kober.


When the light changes, you see a model showing how that same city was designed. Photo by J. Jeff Kober.

Admittedly, the display is more educational than ancient. Although there are only a handful of earthen ware or figurative items, there's plenty to study. The exhibit only occupies half of the cavernous space, with a Kidcot space taking up the other half. That means that if you have small children, you can let them color while you take the exhibit in.


Developed over 3,500 years, this was known as the first team sport in history. The heavy ball thrown during the game was made of rubber, and could be deadly, if not painful, when a player was hit where their gear did not protect them. Photo by J. Jeff Kober.

Norway – Stave Church Gallery

While this is the smallest of the exhibit galleries, this is, in truth, one of the largest when you consider the facility dedicated to its use. The church is a stunning replica of the kind of medieval, wooden, Christian, church buildings of old. There are only 30 in existence today, so it's worth studying all on its own.


Coupled with the bakery next door, the Stave Church Gallery is a great stop along your World Showcase journey. Photo by J. Jeff Kober.

Inside is a current exhibit, "The Vikings: Conquerors of the Seas." From 793 until 1066, seafaring warriors from Scandinavia set sail in longboats to raid, plunder, and trade their way across Europe.

The exhibit focuses especially on three Norwegian leaders whose actions reshaped both the era as well as the social and political systems that changed the face of Europe and have survived to this day:. Erik the Red, who established the first European settlements on Greenland; Olaf, Rognvald, a raider that plundered throughout, including deep into central France; and Olaf, another raider who turned Christian and unifed the country, becoming Saint Olaf.


St. Olaf, not to be confused with the birthplace of Rose Nylund (Betty White) of "The Golden Girls" TV show. Photo by J. Jeff Kober.

Additionally, there are a handful of tools on display, as well as examples of how the vikings were not only skilled warriors, but master shipbuilders. This may be a small exhibit, but is a world unto itself when you step inside the quiet, cool surroundings.


Authentic tools date back as early as 850 AD. Photo by J. Jeff Kober.

China – House of the Whispering Willows

By the time you see Wonders of China and this exhibit, you may be tempted to buy a plane ticket for China. There's so much to see, all of it fascinating. As one quotation on the wall states, "Hearing something 100 times is not as good as seeing it once."


Hang left by the Temple of Heaven to visit this exhibit. Photo by J. Jeff Kober

As long as I can remember, there has been an exhibit at the China pavilion. But a previous one before this was focused on Hong Kong Disneyland—not exactly museum material. They've made up for it in this exhibit. Entitled "Tomb Warriors: Guardian Spirits of Ancient China," we see an exhibit that explores the collection of terracotta sculptures depicting the armies of the first emperor of China, Qin Shi Huang, who also began connecting existing walls to create the first version of the Great Wall of China.

The life-size warriors were not discovered until 1974. It's a form of funerary art that was buried with the emperor when he passed away in 210-209 BC. There were four pits excavated to hold the army, but only three were filled by the time construction ceased. Only about 1,000 soldiers have been excavated so far. The scaled presentation is only a sampling of what was created during this time.


It is estimated that there are over 8,000 soldiers, 130 chariots with 520 horses and 150 calvary horses included in the actual location. Photo by J. Jeff Kober

Most of the exhibit is a scaled replica. But there are ceramic, clay and other pieces which are authentic and help paint an understanding of the China during those early dynasties. It takes patience to stop and study these pieces when so many attractions are awaiting your time and attention at Epcot. Still, if you're waiting for the next showing of Wonders of China, use it well by walking through this exhibit.


The three-story defenisve tower from the Han Dynasty rises from a moat inhabited by ducks. Archers man each corner of the middle level. The upper floor is well guarded by six bowmen, with two officials (hands clasped) standing in the doorways. Photo by J. Jeff Kober.

Japan – Bijutsu-kan: A Collection of Japanese Art


You lose so much of the World Showcase experience if you don't depart from the path along the lagoon and venture further in. Photo by J. Jeff Kober.

Part of the fun of this exhibit is that it's so tucked away in the back of the pavilion, so most stumble upon it unknowingly. It's a great place to get out of the heat or a summer thunderstorm. Because so few enter, it's often very tranquil. Smaller children may want to take advantage of having their name signed in Japanese by hosts and hostesses located outside of the exhibit.


Despite our horned warrior here, location, lighting, even a raked rock garden makes this a serene, quiet corner of the world—Walt Disney World. Photo by J. Jeff Kober.

The current exhibit is "Spirited Beasts: From Ancient Stories to Anime Stars," which focuses on heroic animals and magical creatures that have appeared in traditional Japanese myths, stories and art for centuries, and which in recent years have become very popular as the heroes and villains in a variety of Japanese manga comics and anime. This exhibit celebrates these "spirited beasts."


Kappa are mythical water sprites that live in Japan's lakes and streams. Photo by J. Jeff Kober.

A little-known fact is that the back of this pavilion was originally dedicated to have an attraction named "Meet the World." Due to limited resources in labor and money, that pavilion ended up going only to Tokyo Disneyland, where it remained for many years. It was sort of a Japanese-style Carousel of Progress with the host being a magical crane who takes two children on a journey through time. The Japanese crane, or Tsuru, is one such celebrated creature, and is a symbol of happiness, prosperity and world peace.


Like the Mexico pavilion, surprises come from behind the scrim as the light changes. Here the painting of a Japanese tsuru unfolds to a display of paper origami cranes. It is believed that by folding 1,000 paper cranes you will be granted a wish. Photo by J. Jeff Kober.

Morocco – Gallery of Arts and History


Before you move on through the Bab (gate) BoujouLoud of the pavilion, take a left to visit the gallery of Arts and History. Photo by J. Jeff Kober

There is a sign to this exhibit, but it may be the the most missed piece of real estate in all of Epcot. Still, the hidden gem is worthy of inspection. The current exhibit is "Moroccan Style: The Art of Personal Adornment." If you're into henna, you'll love this. but it's much, much more.


Inside the cool surroundings lie Moroccan artifacts. Photo by J. Jeff Kober.

The first thing you'll notice is a horse and owner. It's called Fantasia, the name given to a equestrian extravaganza held during Moroccan festivals. Their clothing is on display.


And you thought Fantasia was just the name for a Disney movie. Photo by J. Jeff Kober.

It's fascinating that the clothing, jewelry, and adornment all have purpose and meaning. Yes, there is great craftsmanship here, but these items can also hold a more personal meaning. In one display, a red and white, hand-woven garment is tied onto a woman's body as a way to hide money or other precious items. In another, you see triangular dangling of jewelry hung around a women, which suggests the freedom found in the tail of a bird that can fly away at any time. And the art of henna? An older woman paints the hands and feet of a bride and her party while they share wisdom about married life.


Customers can easily find the water seller in the marketplace by the sight and sound of his costume. Metal cups, worn around the chest, clank so as to attract customers. The same attention is demanded by the multicolored hat with fringe and pom-poms. Photo by J. Jeff Kober.

When you're done, you may want to stop by at the Fez house out the back door. It's another location people miss, but it's a great spot to relax during the heat of the day.


As they say in Morocco, "The first thing one should own is a home. And it is the last thing one shoul sell. For a home is one's castle this side of heaven." Photo by J. Jeff Kober.

Summary

Five treasures—and not one of them is quite like the other. But all are edifying and are worthy of your time. In the Imagineering Field Guide to Epcot, it was noted:

"It is imperative to us that any exhibit installed in a World Showcase gallery tell a story. It might be an important period in the history of a country. It mightbe a journey taken by a people centuries ago. It might tell us something we don't know about a particularly vibrant time ina country's history. Our curatorial focus is definitely on finding a story around which to build an exhibit. This is not a practice unique to Disney, but it is one we hold particularly valuable, and from which we never waver. Combining these two elements so central to our nature enables us to create experiences for our Guests that add layers of richness to the World Showcase."

Richness, indeed. I can't pretend that I would head to any one of these over Soarin' or TestTrack. But don't discount them—they are pearls of a great price.

If you're a fan of World Showcase, you will have noticed that we missed one of the really great—and the newest—museums of Epcot: The American Heritage Gallery. We'll cover that in another article along with the Magic Kingdom's only real gallery. Do you know what it is?



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J. Jeff Kober, (@MousePlanetJeff) is a major thought leader on best-in-business practices at the Walt Disney Company and other major fortune 100 companies. He brings those ideas to organizations via keynotes, seminars and workshops to organizations around the world. He has authored "The Wonderful World of Customer Service at Disney" as well as "Disney's Hollywood Studios: From Show Biz to Your Biz". You can learn more about this and other offerings he has at DisneyatWork.com. You can also learn more at PerformanceJourneys.com, where he is a consultant to businesses seeking to improve their organizations.