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Shoshana Lewin, editor

The Guest Experience

The Good, the Bad, and the Ugly

Tuesday, October 21, 2003
by Shoshana Lewin, and contributors Kenny and Andrew

The old joke about guests who check their IQs at the door has been around since the first amusement park—but that doesn't mean it's not true. I've seen guests yell at cast members (CM), guests yell at guests and even an almost-fist fight prior to a Fantasmic! showing.

On the other hand, there are many more guests who not only know what time the 10 p.m. parade starts, but say “please” and “thank you,” as well. For example, when I worked Alice in Wonderland at Disneyland, one of the sweetest little girls I'd ever met—who happend to be a Make-A-Wish child—thanked me for getting her a pink caterpillar because Alice was her favorite ride in the park.

For your reading pleasure (and displeasure) former CM Kenny and CM Andrew graciously share their stories as lessons for what a guest should do and should not do when they come to Disneyland or Walt Disney World.

Because we like to end on a postive note, we'll start with two stories from Kenny that will make your AP stand on end.

Kenny's stories

I'm a former cast member in Tomorrowland at Walt Disney World (WDW) Magic Kingdom in Florida. While most WDW cast members will tell you that the Brazilians are the worst guests they dealt with (ask any of my College Program [CP] roommates), there's one group that could give them a run for their money: Dreamflight. Dreamflight is an organization that coordinates an annual visit from physically disabled guests from around the world. At the time of their visit in summer of 2002, I was working at Alien Encounter. The group consisted of around 30 individuals, all wheelchair-bound, all demanding to be allowed in at the same time.

Unfortunately, the Alien Encounter presentation chamber only has four rigs for wheelchairs. I was working turnstiles, and getting yelled at by a bunch of (most likely) deep-pocketed chaperones, who Disney corporate most likely would not like to see angered. So, I improvised. I informed the group's leader that they would be allowed 15 at a time, and that anyone who was physically able to leave their chair outside and sit in one of the seats in the chamber would have to do so. Similar groups came through the attraction throughout the day, causing further headaches. Had our Tomorrowland managers not been CPs themselves at one time, and well aware of what we were dealing with, we likely would've been yelled at for screwing up the Operation Hourly Ride Capacity.


The pre-show queue at the entrance to Alien Encounter. Photo by Brian Bennett.

There was another incident in which I was working Parade Audience Control for Spectromagic. At approximately 7:30 p.m., we would begin setting up the barrier ropes for the disabled guest section and clearing it out. One lady decided she did not wish to move.

“Ma'am,” I replied as sweetly as I could muster, “I'm afraid this section is specifically reserved for guests and their parties who are either traveling in wheelchairs or have a Guest Assistance Card.”

She still refused to move, so I brought in our parade coordinator, who told her to move. She finally did. About a half hour later, she stomps back my way and demands I force a lady in an Electric Controlled Vehicle off the curbside viewing area (where anyone can view the parade) and make her sit in the wheelchair area.

I simply smiled and said, “No.”

Our next story from Andrew will make you believe in the power of Disney magic. It also offers a hint or two to any current or future CMs as to how to make a bad situation good.

Andrew's story

Well, rather than talk about bad guest situations that I have had (mainly because there aren't that many), I will talk about two issues: good guest situations and how to make the magic. I believe that good guest situations can come around through a chemistry of several elements: having an open mind, being observant and possessing the hope that Disney magic does exist. For example, let me talk about a good guest experience last night while I was at Mission: Space.

I am a Rescue Ranger (rolehopper) at Epcot. And lately, my special assignment has been to take surveys of guests who throw up. Sounds like fun, eh? Well, last night, I only had one survey in six hours and that one was a “John Doe,” so my night was rather boring, to say the least. But, then I saw a guest opportunity arise. A little boy with his mom was celebrating his fifth birthday. So, I decided to take him down to the merchandise shop so Goofy could sing him a “Happy Birthday.” The boy (although I forget his name now) was thrilled—and so was I.

Notice how the three elements that I mentioned above enabled me to make some Disney magic:

  1. Having an open mind (deciding to make some magic by walking the boy down to the merchandise shop for a special surprise call from Goofy),
  2. Being observant (noticing his “Happy Birthday” pin), and
  3. Possessing the hope that Disney magic does exist (having this hope enabled me to want to spread the joy of Disney magic with another guest).

I find that it is the primary essential that, as CMs, we must believe that we have the power to create Disney magic with our guests. It makes me sad to hear all the time how stupid guests are or negative phrases or such. This is clearly not our purpose as CMs. I want to be one of those CMs that “shines,” that will be one of the leaders of the new revolution for Disney magic.

Although the corporation may put out more and more rides and attractions (like Mission: Space, Philharmagic and Wishes), these are nothing if we are unable to help make a guest visit to WDW a quality visit. Notice that I said “help.” I believe that it does take some guest effort to make their vacation also enjoyable. But, as CMs, we have the power to turn failed guest efforts around so that, even though part of their vacation was not as magical as it could have been, the rest of their vacation may be the best ever. I hope that I have been a source of inspiration to some of you and I would love to hear CM feedback when possible.

Drop us a line

These stories are just a small sample of the thousands that come out of the parks everyday. If you are a CM who wants to share a story about a guest—or a guest who'd like to share a story about a CM—drop us a line.



TALK STORY!

Are you a CM or a former CM? I would love to hear and share your stories! E-mail me! Stories and comments you submit become property of and may be published on this site; we normally don't publish last names of current CMs, but if you wish to remain anonymous altogether or do not want me to share your stories, please let me know when you e-mail me. — Shoshana

NOTE: The views and opinions expressed in reader-contributed stories do not reflect those of Cast Place or MousePlanet.

CMSPEAK

CM – Cast member; company lingo for “employee.” 

Empowerment Evolution – The 1995 attempt by newer park management to introduce modern accountability and market forces into the stodgy Disneyland methodology and power hierarchies. The name was meant to “empower” rank and file employees by removing layers of their management, though now there are more managers than ever.

TPO – Theme Park Operations; the division of the Disneyland hierarchy that actually works in the theme park itself.

TDA – Team Disney Anaheim; the name of the on-site administration building.

Area manager – used to be responsible for an entire land, with all business divisions in the area reporting to him.

Area supervisor – the immediate boss for location supervisors who divide up a department of intelligently grouped locations. The area supervisors in turn reported to the area manager. Nowadays all supervisors and area supervisors have been replaced by managers and assistant managers — the same idea, but smaller “business units" than a department; usually just one location in fact.

RFT – “A” status; a full-time hourly employee.

RPT – “B” status; an hourly employee five days a week but just not quite 40 hours usually.

CR – “C” status; an hourly employee who works weekends year-round and five days a week during all school holiday periods (including summer and Christmas break).

CT – a part-time hourly employee who works five days a week during all school holiday periods (including summer and Christmas break). No seniority, so shifts worked are usually quite short.

GETTING HIRED @ DL

Locate the employment center to fill out an application, and they will call you for an interview (dress nicely, just shy of an actual suit). Once there, follow these rules, in this order of importance:

1. Smile and be very friendly. They want outgoing people.
2. Do not let the group interview throw you off balance. They want outgoing people who can “perform” a little bit.
3. Do not worry about job (in)experience. They don't care. They want friendly people, not experienced and/or hardened people.
4. Do your best to convince them you already have a Disney attitude: you want to work with people, you're a team player, and you would consider this a dream job (however, don't overdo it on the crazy-Disney-fan side either). Strike a nice balance.
5. Did I mention the importance of a smile?

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