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Adrienne Vincent-Phoenix, editor
July Merchandise Update - 7/12/02


After too many weeks with very little news on the merchandise front, Disney's information floodgates have opened and event notices are pouring into my mailbox. Here are the latest updates about upcoming Disneyland Resort events. Since press releases and event announcements can arrive at any time, be sure to check the Announcements section of our MousePad message boards for up-to-the-minute news and updates between columns.

We start with a letter from Mike Griggs, the new Vice President of Merchandise and Operations for the Disneyland Resort. The letter describes some changes to the pin trading policy at Disneyland, but the biggest news is the new limit on pin purchases:

  • All limited-edition pins released at the Disneyland Resort will be limited to two (2) pins per guest, per style, per day.
  • All open-edition pins released at the Disneyland Resort will be limited to twenty-five (25) pins per guest, per style, per day.

This is somewhat consistent with the policy at Walt Disney World, although the Disneyland restriction applies to all limited edition pins, and not just those with edition sizes under 2000 as is the case in Florida. The letter also explains that guests are now limited to trading two pins with any single cast member, and restates the policy on pins that are eligible for trading. [Read the full text of the Mike Grigg's letter here.]

New “kids only” pin trading sessions begins on August 4. These sessions are intended for young pin traders, ages 3 to 9, and will be hosted by a Super Pin Trader. Sessions are at 11:00 a.m. and 3:30 p.m. everyday at the Premier Shop in Tomorrowland. “Kids Print on Demand” will be offered at these sessions. Children can draw or color in an image of Mickey Mouse, and watch as it is scanned into the Print on Demand system. The finished artwork can be then purchased by the doting parent.

Posters available at the Disney Gallery
56 attraction posters are now available on demand.

In celebration of the 15th anniversary of the Disney Gallery, Disneyland released a commemorative image featuring 50 attraction posters from Disneyland Park attractions past and present. This $150 commemorative piece is available only in the large canvas format.

"Sorcerer and the Apprentice" by Eric Robison and John Hench.
Two versions of Sorcerer Mickey by famed Disney artists.

On Saturday, July 13, artist and former Walt Disney Imagineer Eric Robison and Disney Legend and Senior Vice President Creative Executive, John Hench will sign their joint lithograph entitled “Sorcerer and the Apprentice” at the Disney Gallery in New Orleans Square.

The signing takes place from 10:00 a.m. to 1:00 p.m. The 12" x 21" lithograph is a limited edition of 200, and costs $100. A matching limited edition pin with an edition size of 1000 will also be available for $10.50. Vouchers will be distributed when the Gallery opens. The artists will sign only two items per person, and will not sign pins or Print on Demand images. [Read the complete event announcement here.]

On July 17, Disneyland's birthday, Eric Robison returns to the park for an encore appearance in the popular “How to Draw Mickey Mouse” event first offered in March. Children of all ages can learn how to sketch the famous mouse, as Robison personally guides and encourages would-be artists. The informal class will take place in New Orleans Square from 10:00 a.m. to 2:00 p.m., and all art supplies will be provided. Disneyland asks that participants bring no personal items to be signed. [Read the full event announcement here.]

It looks like this may be the only celebration on Disneyland's 47th birthday. The map pin hunt, which has been offered on the park birthday for the past three years, has been pushed back to August.

The postcard promoting the new pin-trading Web site.
The back of the card encourages you to visit the new Disney pin trading site.

Disneyland is heavily promoting its “Official Disney Pin Trading” Web site, which launches on August 3. The latest teaser was a postcard mailed this week, which simply says “It's Coming, Don't Miss It” on the back, with the URL to the site. August 3 is also the date of the just-announced “Pin Mania Weekend” at Disneyland. The two-day event features several special events, including the reopening of the Premier Shop in Tomorrowland as the new Pin Central.

The new Built-a-Pin center.
Build-a-Pin comes to Disneyland.

The Premier Shop will also house a second Print on Demand station, kiosks for surfing the official pin trading site, and the new Build-a-Pin center. Build a Pin was shown at a sneak preview at Walt Disney World in June, and will be offered at both resorts. The process allows collectors to create a custom pin by adding smaller details to a pin base. The bases are $6.50 to $8.50 each, and each rivet costs around $2. The rivet cannot be removed once it is attached to the base.

Adora Belle
“it's a small world" Adora Belle is a Disneyland Park exclusive.

On Saturday, August 3, Marie Osmond signs “it's a small world” Adora Belle, her latest pin trading doll. The doll retails for $120, and comes with a pin lanyard and four pins. The doll is exclusive to the Disneyland Resort, and is a limited edition of 1000. The doll goes on sale when the store opens, with Marie Osmond scheduled to sign from 11:00 to 3:00. Based on the turnout for her two most recent signing events at Disneyland, you should be in the signing line no later than noon. Marie signs up to two dolls per person, and the park requests that no personal items be brought for the signing.

On Sunday, August 4, Disneyland hosts a Disneyland Soundsation Pin Event. Visitors begin their journey by picking up an event map at the Main Street Fire Station. From there, they are guided to four locations around Disneyland to have their map stamped. Once all four stamps are received, collectors then visit the Premier Shop in Tomorrowland to redeem their completed map for an event pin.

In addition to the event pin itself, six limited-edition sound effect pins will be offered during the event. These pins feature the Jungle Cruise, Space Mountain, “it’s a small world,” Main Street Fire Engine, the Disneyland Railroad Steam Train, and Town Square.

Each sound pin is a limited edition of 2500, and costs $12.50 each plus tax at designated locations throughout Disneyland. In keeping with the new pin purchase policy, customers are limited to two pins each, per style, per map, per day. If you purchase all six of the limited edition pins, you also receive a commemorative Disneyland Soundsation logo pin.

Also on Sunday, Eric Hornbeck, the winner of the cast member “Create a Pin” contest, makes an appearance at the Premier Shop. His winning design is an interpretation of the Disneyland “D” pin worn by Tour Guides, and features Tinkerbell. The pin is a limited edition pin of 3500, and Eric will meet collectors and sign his creation from 10:00 to 1:00.

Change and Save the Date

Artist Terri Hardin, at the 2001 Disneyana Convention,
with a sneak peek at her new Tinkerbell sculpture.

The Disneyana Shop / Tinkerbell merchandise event that commemorates the release of a new Tinkerbell product line has been moved to August 10. Although artist Terri Hardin is still scheduled to be to sign her creations, all other details are still up in the air. Be sure to keep an eye on our Announcements page for the latest updates.

On September 8, the Disneyland Resort hosts the “Where's Mickey?” pin event. This is another of the “take a map around the park, collect stamps, redeem for a pin” events that have been held monthly at Walt Disney World this spring and last, and have been offered at Disneyland on the July 17 birthday in recent years. As always, a series of limited edition pins are available for purchase at the same time. I will post more information as details become available.

Ticket packages and reservation instructions for the October 3 Haunted Mansion Holiday event at Disneyland will be posted to the event services site, as well as to MousePlanet, on July 15. Rumor has it that the $2000 dinner package will be held again this year — better start saving those pennies!

Disneyland Forever kiosks
The day the music died.

What, no pink slips? When I confirmed the sad news about the recent demise of the Disneyland Forever kiosks at Disneyland, I incorrectly stated that RedDotNet, the company that created the system with Disney, had folded. Several readers corrected me, including a current RedDotNet employee who wanted to know if I knew something he didn't. He can breathe easy - RedDotNet may have left Disneyland, but it is busy installing a new version of this system at select Barnes and Noble bookstores.

So why did Disney close the kiosks? My sources have different — and surprisingly conflicting — explanations of “what really happened,” but most agree that the age of the kiosks, Disney's unwillingness to upgrade to new hardware, and development of a competing system from Walt Disney Records all played a part.

July Merchandise Update


Adrienne Vincent-Phoenix is the super-shopper behind MouseShoppe, your personal and unofficial shopping service for the Disneyland Resort, and the owner of CharmingShoppe, a Disney collectibles store located in Anaheim.

In addition to scouring the park to find you the latest and greatest merchandise, she keeps you updated on all of the merchandise events happening in the parks.

If you want to talk to her about this column, merchandise, or events, contact her here.


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