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Adrienne Vincent-Phoenix, editor
Shopping the Parks: DCA has "Gone Hollywood" - 4/27/01

Gone Hollywood

As you might suspect from the name, Gone Hollywood is the most outrageous store in Disney's California Adventure (DCA) park. Combining all the kitschy goodness of Sunset Boulevard, and the over- the- top glam of Hollywood, this store is hard to describe.

Exterior Window

The outside of the store is a gorgeous, art deco facade from the heyday of Hollywood, complete with tall neon sign. Inside each window is a montage of movie posters and trite Hollywood slogans.

merchandise racks

Above and below are just some of the unique merchandise racks inside

merchandise racks

The store is decorated in shades of blues, purples and greens, with copper accents. Stars are everywhere -- woven in the carpets, hidden in the ceiling, and incorporated into the fixtures.

You won't find a lot in the way of props in this store. Instead, look at the wall behind the cash register.  A collection of signed photographs of Hollywood stars are used as decor, (above) as well as offered for sale. Tom Hanks, Susan Sarandon, Barbra Streisand, Jennifer Love-Hewett -- there's quite a variety here. The framed photos start at $160, and are a vast improvement on the standard black- and- white head shots you see in many memorabilia stores.

coordinating feathered accessories

The merchandise in the store ranges from the tacky to the absurd, with the occasional gem. This collection of shirts is part of a group of glitter- and- rhinestone- accented shirts. Of course, you wouldn't dare step foot on Vine Street without coordinating feathered accessories.

wall of sleepwear

For a glamorous slumber party, look for the wall of sleepwear for moms and daughters.

On Location

If you want something a little more traditional, you can find these cute "On Location" logos on shirts, sweatshirts, and even mugs. They have colorful artwork of the Fab Five on location, along with clever tag lines.

wool director's jacket

There's even a wool director's jacket to match. 

Hollywood Pictures Backlot collection

For a simple look, choose this elegant Hollywood Pictures Backlot collection. The shirts are available in men's and women's cuts, and feature the Backlot logo rendered in silk screen, embroidery, and even velvet- flocked. A black leather coat has the same logo embossed into the back.

Bar ware

You'll even find a set of bar ware for serving the perfect cocktail with style.

dress-up clothes

Your little girl will love to play in this store, especially with this display of dress-up clothes. Beads, sequins, faux fur, feathers -- it's all here to enjoy. Unfortunately, this area tends to get crowded and messy, so prepare to spend some time here.

aromatherapy wall

While your kids are playing, you can step over to the aromatherapy wall and relax with candles, incense, and Feng Shui books.

Just Add Sun

If you've found the perfect look at the dress up wall, you'll need the right accessories. This line of "Just Add Sun" nail polish is made to react and change colors when exposed to UV light. I was intrigued, and took home a bottle of pearly taupe polish. It's great stuff; when I walk into sunlight, the polish turns a wonderful shade of rose.

Pet Wall

So, you've found something for you, something for your kids, something for the house... who have you forgotten? Well, your pets, of course! Here's the most interesting collection in the store: a line of pet products. Sure, the leopard-print leashes and plush chew toys are only slightly odd. And I'm sure you pet owners have found covered water bowls before. But, have you ever seen a doggie power bar? Or aromatherapy candles for cats? Neither had I, but you can get all this and more here.


Here's one of the hidden gems I mentioned -- a small collection of merchandise (including shirts) with the Panavision logo on it.

CM costume

Each of the DCA shops has distinctive Cast Member costumes. Gone Hollywood was saddled with this purple- and- fur creation, complete with cuffs, that no CM seems to like. To top this off, ladies are encouraged to wear one of the hats or headbands as well. The guys get a matching vest, with a leopard print tie.

Overall, the store is a lot of fun, especially if you take the time to enjoy the wonderfully wacky merchandise in the store. The doggie power bars may be a tad too cutesy, but they fit the Hollywood stereotype. After all, that's what the store's all about!

Shopping the Parks


Adrienne Vincent-Phoenix is the super-shopper behind MouseShoppe, your personal and unofficial shopping service for the Disneyland Resort, and the owner of CharmingShoppe, a Disney collectibles store located in Anaheim.

In addition to scouring the park to find you the latest and greatest merchandise, she keeps you updated on all of the merchandise events happening in the parks.

If you want to talk to her about this column, merchandise, or events, contact her here.


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