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Adrienne Vincent-Phoenix, editor

DCA "Sneak Preview" Event Update

December 21, 2001
by Adrienne Vincent-Phoenix, staff writer

But first: Below is the new Merchandise Bag being used throughout the resort. Say goodbye to the classic black and white Mickey Mouse / Disneyland logo bag.

Promotional art © Disney
Promotional art © Disney

The worst thing about this generic monstrosity? It's clear yellow. See through Yellow. "Hey, everyone, I just bought Mickey Mouse undies" clear see through yellow.

The cool thing about this? The Disneyland "Where the Magic Began" logo. THAT explains the Sorcerer Mickey merchandise all over Disneyland. Let's hope they trash this bag, but keep that logo.

Wouldn't you know it? Seven days before Christmas, smack dab in the middle of last- minute- shipping- week, and I trip in the parking lot of the post office and almost break my ankle. It could have been worse - it could have happened last week!

The good news is that I had literally just dropped off the last of the MouseShoppe Holiday Priority Mail packages, and FedEx will pick up anything we still need to ship this week. But instead of the festival of baking, cleaning and cooking I had scheduled for this week, I've suddenly found myself grounded in front of the computer. (With my leg elevated to the proper angle, of course!) 

Thank goodness the Mailman decided to bring me something fun to read from Disneyland. (I think they are trying to make up for not sweeping their parking lot!) I just received the Event Packet for the California Adventure (DCA for short) "Sneak Preview" Event. While I was reading over the packet, I received an IM from another MousePlanet columnist, asking if there were still tickets left for the event. "I doubt it", I replied, "but I'll find out."

Imagine how shocked I was to learn that the event is only about half sold! Although Event Services won't tell us how many tickets were available, estimates have placed it as high as 1800 people. Even 900 tickets is way more than were even available for the Divas Event.

So, since I have all of this time on my hands, I thought I'd share with you the contents of the California Adventure Merchandise Event packet. We have answers to a lot more questions, and maybe something in here will make you want to call and order tickets!

The packet contains:

• The Event Itinerary

• The Logo Merchandise Pre-Sale Process explanation letter and order form

• The Limited-Edition Merchandise Random Selection Process explanation letter and order form

• An Additional Information letter and

• A Business Reply envelope to mail back your order forms

The Itinerary

10:00 a.m. - 5:30 p.m.: Event Registration at the Grand Californian. This is nice for people who are staying at one of the hotels and spending the day at Disneyland. You can register for the event early, and avoid the lines later. 

10:00 a.m. - 12:30 a.m.: Merchandise Pick Up at the Grand Californian. This is REALLY nice. You have a 14 and a half hour window to pick up and inspect your merchandise. You can get to the event a little early, get your merchandise and take it back to your room or car. This should also really cut the amount of time that you are in line during the event.

2:00 p.m. - 5:00 p.m., and 7:00 p.m. - 12:30 a.m.: Event Store will be open at the Grand Californian. This is where you can buy logo merchandise that was not sold during the Pre-Sale process. Again, they are making it easy for you to get all of your merchandise transactions completed before the event starts, so you are free to enjoy the evening without dragging merchandise around or standing in lines. If you want this to be even easier, you can have your items shipped right to your home for an additional fee.

4:00 p.m.: Event Guests may enter the park. 

5:00 p.m. - 6:20 p.m.: Panel Discussion in the Hyperion Theater.

6:30 p.m. - 11:00p.m.: Scavenger Hunt ("Park Challenge") and Dinner. 

Midnight: Event Ends.

Logo Merchandise:

I can finally show you photos of the merchandise I've told you about! Here are the 4 logos which will be prominently featured on all of the merchandise.

Promotional art © Disney
Promotional art © Disney

Paradise Pier / Sun Wheel

Promotional art © Disney
Promotional art © Disney

Golden State / Grizzly Rapids

Promotional art © Disney
Promotional art © Disney

Hollywood Pictures Backlot / Superstar Limo

Promotional art © Disney
Promotional art © Disney

"Sneak Preview" Event Logo

(I would have liked a shirt with JUST this logo on it. Look for this logo to be placed on the back of the t-shirts and sweatshirts, and the chest patch of the denim jacket)

Promotional art © Disney
Promotional art © Disney

T-Shirts: Silk-screened with the logos above, with the Event logo patch on the back. One per guest.

Promotional art © Disney
Promotional art © Disney

Sweatshirt: This features the Paradise Pier logo on the front, in a "silk-screen and embroidery treatment", and the Event logo patch on the back. One sleeve will be silk-screened with "A Fun New State of Disney Magic". One per guest.

Promotional art © Disney
Promotional art © Disney

Denim Jacket: A limited edition of 250. This will also feature the Paradise Pier logo, this time rendered as a leather appliquÚ on the back. The sneak preview logo will be embroidered on the front left chest. One per guest.

Promotional art © Disney
Promotional art © Disney

CloisonnÚ Pins: Three designs, one of each logo above. They are 1.5" x 2", and will come in a "uniquely designed package" These are a Limited Edition of 3600, and WILL be backstamped with the edition size and event date. Limit two per style, per guest.

Attraction Posters. Again, the same three attractions will be featured (as shown above). These are a limited edition of only 500, and will be matted, and debossed with the event logo. They measure 14" x 18". One per guest, per style.

To order this merchandise, you need to return the order form from the packet in the enclosed Business Reply envelope. It must be post-marked by January 5th. You are not guaranteed to receive any of the items you select, but your card will be charged before the event for the items you are able to get. Unsold items will be available at the Event Store, and there will not be a "Wish List" for merchandise to be sold after the event. 

Limited Edition Merchandise / Random Selection Process: 

Ah yes, the return of the RSP. Here's how it works:

There are 4 Limited Edition Items.

Promotional art © Disney
Promotional art © Disney

1) Tim Delaney Inaugural - Original Art

Promotional art © Disney
Promotional art © Disney

2) John Hench Inaugural - Original Art

3) Tim Delaney / California Letters Lithorgraph. 40' x 20". Limited Edition of 250

4) John Hench Lithograph, 38" x 15". Limited Edition of  250

If you are interested in any of these, you rank your choices from 1-4 on the order form and return it. (If you only want one item, don't bother marking the other items!) 

Your name will be entered into a computer, and a list of lucky guests will be generated for each item. One person will be selected for each of the two Original Art pieces, and 250 people (of those who indicated interest) will be selected for each lithograph. 

If your name is selected to buy one of these items, your card will be charged before the event. You will get to see the items at the event. At the Divas Event, you could return the items if you were not happy with them. I'm going to hope that the same is true this time, despite the statement "At the time of purchase, all sales are final", which you are asked to sign on the RSP form.  

This process irritated guests at the Divas Event, and seemed to result in a lot of unsold merchandise. People were really hesitant to buy items they had never seen, and the descriptions left a lot to be desired. At least this time you can see what the artwork looks like before the event. With fewer items to choose from, this should work a lot better.

Basically, it's a lottery. If you get chosen, you win the ability to purchase your item. If you don't win, you can always hope that someone else decides not to buy their litho, and you can get it at the Event Store.

Dinner: It seems that the sampler tickets have been abandoned in favor of a "meal voucher". According to the literature, this voucher will be valid for the "face value" at all restaurants, except the Mondavi and Puck eateries, and is not good towards the purchase of alcohol. Of course, the face value was not disclosed. They are probably waiting until they finish raising the prices at the restaurants before they settle on an amount.

Well, that's one question answered - there will be a meal. That hard part will be getting your group to decide on one restaurant. I know the MousePlanet group will have a tough time with this. Let's just hope one of the restaurants has great Chinese food for me AND a Martini Bar for Fab! You have 4 and a half hours to redeem your voucher, during which you are also supposed to be doing the:

Park Challenge: NO information was given about this.

Are there teams? Are there prizes? Is there trivia or is it a pure scavenger hunt? Is 4.5 hours enough time for dinner and the Challenge, or will we need to grab hot dogs on the fly? I've asked a lot of people for the answers to these questions, and I'm hearing conflicting rumors. Yikes! I guess we'll see when we get there, but darn it, I want advance notice if I need to be making team t-shirts!

The additional info page informs you that you'll need to present your ID to register, and your Annual Pass or CM ID to use the discounted tickets. You are reminded to dress warmly and comfortably.

Are you beginning to change your mind about not going to the event? As of yesterday, there were still plenty of tickets available. If you're an AP, $65.00 gets you admission to the new park before almost anyone, dinner and a commemorative gift. Even if you're not a big trivia fan and could care less about the merchandise, I think it's a deal. If nothing else, you can spend the time riding all of the rides that you wouldn't be able to hit when the park is more crowded.

To order tickets, call Walt Disney Event Services at 866.247.1203. (Tell them MousePlanet sent you!) And, I'll see you there!

Merchandise Event Update - Promotional art © Disney
Promotional art © Disney


Adrienne Vincent-Phoenix is the super-shopper behind MouseShoppe, your personal and unofficial shopping service for the Disneyland Resort, and the owner of CharmingShoppe, a Disney collectibles store located in Anaheim.

In addition to scouring the park to find you the latest and greatest merchandise, she keeps you updated on all of the merchandise events happening in the parks.

If you want to talk to her about this column, merchandise, or events, contact her here.


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