A listing of all the articles that have been published in the Magic of Business column.

• Starbucks and Disney: Behind the beans by Adrienne Vincent-Phoenix (April 25, 2012)
• Walt Disney World's Eyes and Ears by Jeff Kober (April 28, 2011)
• The Magic Kingdom's Most Magical Moments by Jeff Kober (March 24, 2011)
• Flowers, Soaps, Sci Fi and Sports by Jeff Kober (March 10, 2011)
• Even You Can Be a Star at Walt Disney World! by Jeff Kober (February 24, 2011)
• Downtown Disney's Family Food Tree by Jeff Kober (February 10, 2011)
• Muggle Born's Guide to Harry Potter and the Forbidden Journey by Jeff Kober (January 27, 2011)
• Are Disney Cast Members Mousetrapped? by Jeff Kober (December 9, 2010)
• Mickey's Very Merry Christmas Party 2010 by Jeff Kober (November 25, 2010)
• Transaction vs. Interaction by Jeff Kober (November 11, 2010)
• A Muggle Born's Guide to the Wizarding World of Harry Potter by Jeff Kober (October 28, 2010)
• Disney Traditions by Jeff Kober (September 9, 2010)
• Of Failure and Success: The Journey of Walt Disney by Jeff Kober (August 26, 2010)
• The Disney University & American Workplace: Part II by Jeff Kober (August 12, 2010)
• The Disney University & American Workplace: Part I by Jeff Kober (July 22, 2010)
• How To Get A Job At Walt Disney World by Jeff Kober (July 8, 2010)
• The Disney Difference For Guests with Disabilities by Jeff Kober (June 24, 2010)
• Retail: Walt Disney World Style-Part II by Jeff Kober (June 10, 2010)
• Retail: Walt Disney World Style by Jeff Kober (May 27, 2010)
• Disney My Hero by Jeff Kober (May 6, 2010)
• Making Do With Less - Disney Style by Jeff Kober (April 22, 2010)
• Downtown Disney: Targeting by Jeff Kober (April 8, 2010)
• Walt Disney's EPCOT is Alive! by Jeff Kober (March 26, 2010)
• Dubai and Disney: The Ultimate Resort Showdown by Jeff Kober (March 11, 2010)
• ESPN Wide World of Sports Complex Relaunches by Jeff Kober (February 26, 2010)
• South Africa Comes to Walt Disney World by Jeff Kober (January 7, 2010)
• Something old, something new this Holiday Season by Jeff Kober (December 24, 2009)
• Princess and the Frog: When You Work Upon a Star by Jeff Kober (December 10, 2009)
• Thanks - Disney Style by Jeff Kober (November 26, 2009)
• Synergy in Operations by Jeff Kober (November 12, 2009)
• Brother, Can You Spare Some Batteries? by Jeff Kober (October 29, 2009)
• Announcing Disney at Work: Epcot by Jeff Kober (October 15, 2009)
• Membership at Team Disney by Jeff Kober (October 1, 2009)
• What is Customer Loyalty? by Jeff Kober (September 17, 2009)
• It's Time to be a Leader by Jeff Kober (September 3, 2009)
• Experiences with Neal McCord: Part II by Jeff Kober (August 20, 2009)
• Disney at Work: Neal McCord by Jeff Kober (August 6, 2009)
• An Exciting Announcement! Disney at Work: Magic Kingdom by Jeff Kober (July 23, 2009)
• Where Presidents are Commoners and Commoners are Presidents by Jeff Kober (July 9, 2009)
• Making Disney Better Through Continuous Improvement by Jeff Kober (June 25, 2009)
• The Enchanted Tiki Room Under New Management by Jeff Kober (June 11, 2009)
• Disney Canoe Races by Jeff Kober (May 28, 2009)
• Be The Napa Rose by Jeff Kober (April 30, 2009)
• Balloons & Synergy by Jeff Kober (April 16, 2009)
• Celebrating Frank Wells by Jeff Kober (April 2, 2009)
• Honorary Recognition at Disney by Jeff Kober (March 19, 2009)
• Leadership Lessons at the Hall of Presidents and the American Adventure by Jeff Kober (March 5, 2009)
• At Disney, Who is a Leader? by Jeff Kober (February 19, 2009)
• Leading Disney on Parade: Part II by Jeff Kober (February 5, 2009)
• Leading Disney on Parade by Jeff Kober (January 22, 2009)
• Celebrating Disney On Parade by Jeff Kober (January 8, 2009)
• A Wonderful Announcement by Jeff Kober (December 18, 2008)
• Treating Entitled Passholders by Jeff Kober (December 4, 2008)
• TIF: Seamless Customer Service by Jeff Kober (November 13, 2008)
• Finding Giraffes, Dinos, and Cookies at Disney's Animal Kingdom by Jeff Kober (October 16, 2008)
• Getting Disney Guests to Comply by Jeff Kober (October 2, 2008)
• Por Favor Mantenganse Alejado de las Puertas by Jeff Kober (September 18, 2008)
• The Disney Look by Jeff Kober (September 5, 2008)
• Smile, Darn Ya Smile by Jeff Kober (August 21, 2008)
• How Many Cast Members Do You Interact With Each Day? by Jeff Kober (August 7, 2008)
• A Look At The Wave by Jeff Kober (July 10, 2008)
• Who is the Most Important VIP by Jeff Kober (June 26, 2008)
• Every Guest a VIP by Jeff Kober (June 12, 2008)
• Being Assertively Friendly by Jeff Kober (May 29, 2008)
• Kid Friendly, Disney Style by Jeff Kober (May 1, 2008)
• Results-Focused Service by Jeff Kober (April 17, 2008)
• Supporting the Guest... errr... Animal Experience by Jeff Kober (April 3, 2008)
• Behind the Scenes: Lessons for The Front and Back of the House-Part II by Jeff Kober (March 20, 2008)
• Behind the Scenes: Lessons from the Front and Back of the House, Part I by Jeff Kober (March 6, 2008)
• Wait! Read This! by Jeff Kober (February 21, 2008)
• Three Lessons in Service Recovery by Jeff Kober (February 7, 2008)
• Providing Service that L.A.S.T.s by Jeff Kober (January 24, 2008)
• I've Lost My Car by Jeff Kober (January 10, 2008)
• Service Netting by Jeff Kober (December 20, 2007)
• Wayfinding at Disney by Jeff Kober (December 6, 2007)
• Disney Service Basics by Jeff Kober (November 29, 2007)
• Understanding Guests (not Customers) by Jeff Kober (November 8, 2007)
• 'We Create Happiness' by Jeff Kober (October 25, 2007)
• The Future Begins October 1st 1982 by Jeff Kober (October 11, 2007)
• Engineering the EPCOT Center Dream by Jeff Kober (September 27, 2007)
• Celebrating Halloween by Jeff Kober (September 20, 2007)
• 'When Hinges Squeak' Becomes 'When Standards Speak' by Jeff Kober (September 13, 2007)
• At Disney, Everyone Picks Up Trash! by Jeff Kober (August 30, 2007)
• Holding Down the Bridge by Jeff Kober (August 16, 2007)
• Disney and SeaWorld by Jeff Kober (August 9, 2007)
• The 10/20 Water Park Rule by Jeff Kober (July 19, 2007)
• Playing With The Big Guys by Jeff Kober (July 6, 2007)
• Bump the Rat or Use Every Part of the Rat by Jeff Kober (June 19, 2007)
• Giving Customers Informed Choices and Gifts of Time by Jeff Kober (June 5, 2007)
• What Time is the 3:00 Parade? by Jeff Kober (May 22, 2007)
• Magical Moments & Take 5s: Take II by Jeff Kober (May 8, 2007)
• Magical Moments & Take 5s by Jeff Kober (April 24, 2007)
• Keep Moving Forward by Jeff Kober (April 10, 2007)
• A Message of Trust from Your Local Emporium by Jeff Kober (March 27, 2007)
• An Introduction by Jeff Kober (March 13, 2007)