Disney Parks adopt Seasonal Pricing for one-day tickets; ticket prices go up AND down

by Adrienne Vincent-Phoenix, staff writer
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Disney Parks adopt Seasonal Pricing for one-day tickets; ticket prices go up AND down

Starting Sunday, Walt Disney World and the Disneyland Resort will adopt a Seasonal Pricing program for single-day admission to the domestic Disney theme parks. The price for one-day and multi-day tickets will go up at both parks, though at Disneyland the price of one ticket is actually dropping for the first time in memory.

Disneyland Resort spokeswoman Suzi Brown tells MousePlanet in a written statement:

"The demand for our theme parks continues to grow, particularly during peak periods. In addition to expanding our parks, we are adopting seasonal pricing on our one-day ticket to help better spread visitation throughout the year. Multi-day tickets, annual passes and visiting during non-peak periods also provide our guests with options and savings."

The new pricing creates three ticket "seasons," Value, Regular and Peak. At the Disneyland Resort, the price of a one-day adult admission ticket during Value season will decrease from $99 to $95. At Walt Disney World, the same ticket during Value season is $97 ($105 for the Magic Kingdom Park), no change from the current price of a one-day ticket.

One-day admission during peak season increases to $119 at the Disneyland Resort, and to $114 at Walt Disney World ($124 for the Magic Kingdom). A chart of all new pricing is below. There are no changes to the price of annual passports, parking or stroller rental.

Seasonal pricing does not apply to multi-day tickets or annual passports, which should be a relief to vacation planners (and travel agents), who feared the rumored new pricing system would add another layer of complication, especially at Walt Disney World where the existing Magic Your Way structure can already be confusing.

At the Disneyland Resort, Value season is mostly weekdays during the school year, and represents about 30% of the calendar. Regular season includes the summer and most weekends, and represents 44% of the year. The rest of the year is Peak season, which covers holiday travel period, and weekends in December and July. Walt Disney World will have a similar schedule. The Seasonal calendar will be posted online 8-11 months in advance.

The Wall Street Journal wrote about the possible change last October, quoting Walt Disney Parks and Resorts Chairman Bob Chapek as saying, "We have to look at ways to spread out our attendance throughout the year so we can accommodate demand and avoid bursting at the seams."

Universal Studios Hollywood also implemented a new pricing structure earlier this year, charging a premium on peak days and for all same-day ticket purchases. Their new system has five pricing tiers. Universal Studios visitors can receive discounts of up to $20 when they visit on low-demand days, but only if they purchase a date-specific ticket online in advance.

Disney's Seasonal Pricing plan does not require visitors to select a specific date when purchasing tickets online, and the ticket price is the same online as at the ticket booths. A Value Season ticket is good on any Value Season day, and tickets can be upgraded to Regular or Peak season after purchase if the visitor decides to use it a different day.

Some media are referring to this pricing schedule as "dynamic pricing," but that's somewhat of a misnomer. Disney's prices will be determined and published months in advance, and not subject to demand-based increases. You won't get to Disneyland on a given Value season day and find that the company changed that day to Peak season pricing because of crowds.

MousePlanet has confirmed that tickets purchased prior to February 28 will be accepted on any day – Value, Regular or Peak – through the expiration date of that ticket. That gives you today, February 27, to purchase your tickets at the lower price for your upcoming vacation.

Disneyland Resort – Prices Effective February 28, 2016

Ticket Old one park price Old Park Hopper price Adult one-park Adult Park Hopper Child one-park Child Park Hopper
One Day – Value

N/A

N/A

$95

$155

$89

$149

One Day – Regular

$99 Adult/$93 Child

$155 Adult/$149 Child

$105

$160

$99

$154

One Day – Peak

N/A

N/A

$119

$169

$113

$163

Two Day

$185 Adult/$172 Child

$225 Adult/$212 Child

$195

$235

$183

$223

Three Day

$235 Adult/$224 Child

$275 Adult/$264 Child

$255

$295

$243

$283

Four Day

$260 Adult/$245 Child

$300 Adult/$285 Child

$280

$320

$265

$305

Five Day

$275 Adult/$259 Child

$315 Adult/$299 Child

$295

$335

$280

$320

Walt Disney World Resort – Prices Effective February 28, 2016

Ticket Old one park price - Magic Kingdom Old one park price - Other 3 parks Old Park Hopper price Adult one-park Magic Kingdom Adult one-park Adult Park Hopper Child one-park Magic Kingdom Child one-park Child Park Hopper
One Day – Value

N/A

N/A

N/A

$97

$105

$147

$91

$99

$141

One Day – Regular

$105 adult/$99 child

$97 adult/$91 child

$147 adult /$141 child

$102

$110

$152

$96

$104

$146

One Day – Peak

N/A

N/A

N/A

$114

$124

$154

$108

$118

$148

Two Day

N/A

$192/$179

$242/$229

$202

N/A

$257

$190

N/A

$245

Three Day

N/A

$275/$256

$325/$306

$290

N/A

$345

$272

N/A

$327

Four Day

N/A

$305/$285

$369/$354

$325

N/A

$394

$305

N/A

$374

Five Day

N/A

$315/$295

$379/$359

$340

N/A

$409

$320

N/A

$379