Share Your Ears Again to Help Raise $2 Million for Make-A-Wishby Adrienne Vincent-Phoenix, staff writer
It's time to Share Your Ears again, as Disney kicks off its third annual campaign benefiting Make-A-Wish. For the 2018 promotion, announced Sunday night during “Mickey’s 90th Spectacular” on ABC, Disney pledged a donation of up to $2 million to Make-A-Wish to help children with life-threatening illnesses. This donation doubles the amount pledged during the 2016 and 2017 campaigns.
Fans help generate donations each time they share a public photo of Mickey Mouse ears—or any "creative ears"—on social media sites Facebook, Twitter, and Instagram using the hashtag #ShareYourEars. Disney will donate $5 per photo, up to $2 million.
Beginning Monday, November 5, both the Disneyland Resort and Walt Disney World Resort have themed photo walls where visitors can take photos for the promotion. The ships of the Disney Cruise Line will also offer a special backdrop.
Disney Stores around the country will offer visitors a place to decorate a pair of paper Mickey Mouse ears, then snap a picture in a special #ShareYourEars photo frame.
You don't need to stop by an official Disney photo spot to participate; any public share with the #ShareYourEars hashtag made on one of the three social media sites will qualify. The 2018 campaign runs through November 17, 2018. Learn more about the promotion at ShareYourEars.org.
Disney's partnership with Make-A-Wish dates back to 1980, when the company was part of the first official wish granted by the organization. Since then, Disney has helped grant over 130,000 wishes, with an additional 10,000 Disney wishes granted each year. Bob Chapek, Chairman, Disney Parks, Experiences and Consumer Products, recently joined the Make-A-Wish America board of directors.